Rock Fitness is a popular gym in Astoria, Queens. After 20 years of business, Rock Fitness decided it was time for a brand revamp. The color scheme matches the original logo in order to remain locally recognizable. Rock Fitness is a unique gym with a massive rock climbing wall, studios for crossfit, spin, MMA, and yoga, as well as weightlifting and cardio equipment. We kept the mountain element and re-engineered it to be minimal and effective.