Sed vitae enim egestas, congue arcu et, efficitur augue. Cras sit amet venenatis est. Sed pulvinar sodales lacus sit amet placerat. Nulla facilisi. Integer pellentesque semper magna vel pellentesque. Cras imperdiet tortor sit amet erat aliquet rutrum.
Morit Summers is a Brooklyn based personal trainer and influencer who needed a brand identity that can be applied to all facets of her business. The M logo, which can be represented on its own, is lifting a barbell with weight plates. The word mark featuring Morit’s name and title is a modern, san-serif typeface. Together, the lock up logo is powerful and bold, just like Morit.